Welcome to 424 w 54 Street
A Cooperative Mission
The Prime Produce Apprentice Cooperative operates 424 w 54 Street as a legally incorporated and wholeheartedly organized co-op supporting entrepreneurs, educators, and artists who share values of service and hospitality. Here, we work to design experiences, build companies and organizations, practice our crafts, cultivate relationships, and grow as people.
Read below to learn more about the prime produce co-op and hear what drives some of our members.
Host your next event in our creative and dynamic environment. Prime produce hosts can help you or your events team craft an experience to support your event goals. Our hosting team has experience working with corporate, nonprofit, and community based clients needing a plug-and-play venue covering all logistics, as well as, partnering with clients who want to co-create something special from the ground-up. Browse some event examples below, and if you think we might be a good fit for your style and objectives, fill out our event form to share more about what you have in mind.
Meet Some of our Co-op members
After years of work, our cooperatively-run, multi-use space has just completed a major renovation, including a public-facing cafe, event space, meditation room, collaboratory workspace, basement art studio, and small rooftop farm. All of these elements have grown from members of an existing community of professional collaborators who have been working together under the banner of Prime Produce for the last 10 years.
Within this new home, we hope to meet people like you! People who we do not yet know, who are different from us but share our broad set of values,
who have unlike minds with like hearts, and who might be willing to give to and gain from the sort of ecology we’ve been cultivating in Hell’s Kitchen.
We believe that only time, practice, repetition, and communication can create a diverse, inclusive, supportive, and ethical community. We’re interested in being in each others’ company - failing, learning, growing together.
If this appeals, let us know, and come by for a visit. See what our place feels like. Explore our process, ask us questions.
We enjoy Designing & hosting Events
We specialize in Group ideation and collaborative workshops, but we do a few other things…
Collaboration does not happen when we glue egos together. It happens when we access the value trapped between our individual ideas and talents. Immerse your team in a dynamic environment that can challenge them to reach new levels of collaboration or provide a pre-set space for them to reflect, reset, and reengage with the deeper why driving their performance and teamwork. Our hosts can actively add value to your corporate or group offsite or fade into the background and ensure that you have everything you need to execute on your vision.
Learning labs bring groups of unlike minds together to sync their expertise and update their knowledge base. These labs can take the form of familiar events, ie: panels or fireside chats, with subtle interactive elements that ensure your guests stay alert and engaged. We do not take our opportunities to learn for granted and our hosting team can enhance your ability to deliver meaningful content that will stick.
When the best way to adopt a new skill, trade, or framework is to walk in the company of an expert, and not have to worry about the infrastructure. We are happy to host your next workshop, class, demonstration, or educational event.
Use our street accessible space as a container to present your artistic vision. Our ground floor comes equipped with a theatrical grid that is ready for any lighting or sound equipment you or your group would like to bring for the occasion. We can work with you to make the space a venue to generate dialogue around your fine art or performance art. Canvases, sculptures, poetry slams, comedy shows, dance performances are welcome. Our goal: to give you an affordable option in the heart of Manhattan to share your talents and lift up the talents of others.
Want to gather friends, but your Hell's Kitchen apartment is too small? Let us know if you're in the neighborhood and hankering to organize a large community dinner, game night, movie night, or anything else you can imagine. We want to connect with and cultivate our neighborhood and will do our best to make our space as welcoming as we can to your imagination made real.
We have been hosting monthly salon dinners monthly since the Winter of 2013. Many of these have taken place upstate and out of the city. We love it when we can bring our salon style conversations over homemade and heart-filled meals to our Hell's Kitchen address. Sign up for our newsletter to join a future dinner. Let us know if you'd like to host one of your own.
Multi-Day Retreats + Pop-ups
All of the above event types and any others you would like to propose to the co-op can take place during one or over multiple days. If you're organizing a multi-day experience, learning lab, workshop, or salon series, we ask that you reach out to us at least one month in advance to maximize your chances to reserve calendar dates.
Would you like to join our mailing list? Schedule a visit? Or inquire about how to join the co-op as a full time member? Please fill in the below form and a prime-mate will be in contact shortly.